A Student’s Answer to Digital Marketing
So what is digital marketing? Well, I’m sure many of you know what it is. You have probably read somewhere about it, somewhere objective, business focused and dull. So let me give my own take on this. A student’s perspective if you will.Digital marketing is anything on the web that an entity has placed to either gain exposure or request some sort of call to action. To gain exposure is simple. The more people see your name the better. Sort of like placing an ad on a billboard as humans drive by. But call to action? Yes. When someone places an item on the web requesting you to click it, watch it, cuddle it, they want you(yes, you!) to do so for the benefit of an extra sale or two. Click the ad, enter sweepstakes, receive spam to your email. Lovely.But digital marketing is more than that. Why are so many companies jumping on the social media bandwagon? Because they too would like to have 4000 friends to spew their empty thoughts on? Maybe, but mostly to connect with you, the consumer. Say you went on a cruise or are looking to do so. Royal Caribbean has a Facebook page (probably a twitter and every other social sewage as well) in which people are asking questions as well as reading feedback from others that have already been on the cruises. Everything is done to build a brand, if you don’t know what a brand is, it is the connection between the product and the consumer. And what better way to connect to your consumers than to constantly chat with them?The search engine has evolved. Back in the day the static webpage would be crawled, assessed for it’s content and relevancy and ranked for certain keywords. Now though, it has become much more complex and for the better. A bot cannot judge whether something is relevant based on just reading webcode, but people can(that is to judge whether is something is relevant. Many of us cannot read webcode). In turn the search engine crawls social camps and based on how much “buzz” there is regarding what you are doing, your page will be ranked accordingly.Lets say you write an article, like what I am doing right here. I want to gain traffic through the keyword “What is digital marketing.” The more people read it, the more people “like” it, the more people give it a +1 and the longer people stay on this page the higher my page rank will be. The higher my page rank will be the more traffic it will generate. It’s a snowball effect. So if you really care about something and would like others to care about it as well make sure to share on Facebook or Twitter or the Google social thing(its like Google buzz but now it has circles).To end this long winded and tiring explanation, “What is digital marketing?” Firstly, its very important and can generate quite a bit of revenue depending on what you are trying to do. Secondly, it’s ever evolving. Marketing on the web today is not the same as marketing on the web tomorrow or yesterday. Its a battlefield out there, between all the people trying to win us over, the consumers. It is also not that difficult to be successful on the web. I mean, I have had only a few classes on how to market on the web and I am sure that in the near future this page will rank high.And that’s it, the end. I have answered, in my own words, what is digital marketing.
Can You Really Make Money With an Online Business in 48 Hours by Using Free Methods?
How nice to be able to quit that boring demanding job. Have no Boss. Work only two hours a day. Lay back and watch your cash register ring, except now its internet business, so its your inbox popping up emails that say you just earned USD450.89, every few minutes, right through the day, right through the night, while you are enjoying your vacation or at night sleeping.So everyone Google the web on how to start an online business, preferably using free methods. Guess what?There really are ways to make money online by using free methods! Just follow these simple steps:1. Choose a niche for your online businessPeople are buying nearly everything on the internet. But you will focus on only a few products or niches that you like, have a passion in, or where you are an expert by virtue of your experience. Choose a few products you like to sell in your internet business.2. Choose a product for your internet businessOnce you have decided what you want to sell in your online business, source your products. If you possess special expertise like a secret recipe on how to make a great cake, a Secret Cake Recipe Store may become your successful online business.3. Your online business can sell other people’s products tooYour internet business can sell other people’s products too and they will be delighted to pay you a commission. This type of online business is called affiliate marketing. People are known to earn comfortable $10,000 a month running this type of online business.4. Do up a Salivating Sales LetterNext you craft out a salivating sales copy to use in your internet business. Your sales copy is going to do the selling for you. Remember you are not physically around to talk to your customer. The customer reads your sales letter and just feels she’s got to have your secret cake recipe no matter what. Really impressive graphics definitely helps.5. Set up a website for your online businessYou will need to set up a website to house your online business. It costs something like $9 for a whole year to own a yourname.com. You do need a little bit of WordPress knowledge to set up a website.You can Google and find whatever knowledge you require for free. Time needed varies, depending on how fast you can absorb the free knowledge. Your very first website will take you some time, but once you get the hang of it, it takes just a few minutes.6. Set up a system to track your internet business customersYour online business will have thousands of customers and queries. You need a system to answer all those queries, keep them company, build rapport and trust, until they love you, and you can sell to them again and again, so that after a while your internet business runs on its own and continues to make money for you, on auto pilot mode, while you take your vacation.Now you are earning passive income from your online business!7. Apply for a merchant account with PayPal for your internet businessYour internet business customers will be paying you online too. PayPal is easily recognizable and trusted by customers, and very popular with people doing internet business.8. Here’s the juicy part about internet businessYour tipping point comes when your online business is steady and running like clock work. And you are making money online, like $10,000 and more every month. That’s one online business.Now you clone another internet business, and another, and then yet another, like McDonald’s opening branches all over the country and then all over the world. Now how does this feel to you?You are in quantum jump mode. You earn massive income from doing online business! Can you imagine the feeling?9. Next, do you prefer to collect your internet business paychecks Tomorrow or Next year?Why do you reading for ways to set up your internet business fast? Because Time is Money. The faster you can get your online business running, the faster you are on your way to realizing your dream.If you are reading this chances are you already know, inside you, you definitely want to own an online business, because this is the only ticket to speedily achieve ultimate financial freedom, and that each month of delay in getting your internet business running is each month of delay in receiving your online business paychecks.Follow these easy steps and you will make money online with your online business in 48 hours by using free methods.Stay focused and persevere. Soon you will see yourself as the next success story.
Why OOH Advertising Is Booming
Out Of Home advertising appears to have bucked the trend, not only surviving the recession but actually enjoying increasing popularity. While budgets for press and TV advertising are slowly decreasing, more is being spent on OOH advertising than ever before.This trend is likely to persist. With longer working hours and increased leisure opportunities, consumers are spending more time outside their homes than ever before. It is therefore likely that OOH advertising will continue to benefit from the opportunities being created to reach ever larger audiences.Advantages of OOH AdvertisingBy means of OOH advertising, companies wishing to build a brand can reach large numbers of potential customers at a much lower cost than peak time TV advertising.The sheer size of the medium allows advertisers to get creative and make an impact on their target audience. The vivid colours, striking images and punchy tag lines used ensure that consumers are more likely to remember the brands behind the campaigns.From billboards at the side of major roads to a building wrap which envelops the frontage of an entire building, OOH advertising is everywhere. It enables advertisers to draw consumers’ attention all day from the moment they step out of their home, thus reinforcing the marketing message.Integration with Other MediaA growing number of brands are now choosing to integrate OOH advertising into their wider marketing campaigns. An excellent example is HTC’s recent ‘Exceptional’ campaign to mark the launch of the HTC One mobile phone in the UK.HTC ran an interactive banner advertising design competition which offered many of the UK’s young creative a chance to have their work installed onto blowUP media’s Giant Posters promoting HTC One Mobile in major cities. This campaign was a huge hit with the public and industry leaders.Bright futureFashion advertising is a sector that particularly lends itself to large format advertising. The success enjoyed by many OOH campaigns for clothing brands and luxury goods means that these big budget advertisers will continue using OOH media for branding purposes and tactical campaigns.OOH advertising is a rapidly evolving sector. It is likely that in the near future OOH media will become even larger and more innovative, offering consumers increased opportunity for engagement and interaction.In the coming years, innovative forms of OOH infrastructure, platforms and advances in technology, particularly the development of electronic media, will provide brands with an unprecedented opportunity to reach out to consumers and dominate urban landscapes.